Editorial: Take Me to the Dashboard
I’m not the guy who watches baseball on TV (opens in a new tab), but I love the baseball stadium experience. I’ll be happy to go through nine innings with a bag of peanuts and a cup of any diet cola available in the stadium.
[Big-League AV Comes to Single-A for Gameday at Chukchansi Park] (opens in a new tab)
Roger Dean Stadium in Jupiter, Florida is my family’s home stadium. Every season we drive to proudly cheer on our Jupiter Hammerheads, the Single-A affiliate of the Miami Marlins. Over the years, we’ve enjoyed the family atmosphere and garnered our fair share of photos with mascot Hamilton R. Head (aka Hammy for those of us in the know). The stadium is also home to the Palm Beach Cardinals, the Single-A affiliate of the St. Louis Cardinals, but we are a united home of the Hammerheads.
Recently, on a pleasant Friday night, we saw the Hammerheads properly beat the Clearwater Threshers (the Single-A affiliate of the Philadelphia Phillies), but this time it was different. I was less interested in the step count and more interested in the screen that displayed it.
Daktronics (opens in a new tab) invited my family to watch the game from their suite as the company celebrated the installation of two new outfield screens. Both screens went live a few weeks after the May 27 contest. At 25 feet tall and 41 feet wide, the screens are significantly larger than previous offerings, one of which was a more traditional baseball scoreboard without video capabilities.
[Editorial: Digital Signage Future Is Bright] (opens in a new tab)
Mike Kempany, a sales representative for Daktronics, has supplied dvLED displays for a number of sports venues in Florida. He said Roger Dean Stadium’s 15HDs are a popular choice in stadiums used for MLB spring training because the 15mm spacing between resolution lines provides excellent contrast, especially in bright sunlight. Daktronics represents the primary video displays at over 85% of spring training venues. (Roger Dean Stadium is home to the Marlins and Cardinals spring training.)
Before the match, I also had a brief tour of the press box, where I met Ryer Gardenswartz, media relations and promotions coordinator for Roger Dean Stadium. For most games, it is he who manages the screens via the Daktronics Show Control solution. When there is no game, he is also the one who improves the layouts on the screen. The new screens support multiple on-screen areas, which means it has plenty of options. Looks good so far, Ryer!
People don’t come to minor league games to watch the video screens — after all, we don’t chant “take me to the scoreboard” during the seventh inning — and two outside screens barely create an immersive environment. Still, it’s all about delivering a great fan experience, and these new displays will deliver high-quality visuals to help people track in-game stats in style for years to come.